Advertising Disclosure
Last updated: 8 January 2026
Our Commitment to Transparency
At Whitmore Partners, we believe in complete transparency regarding any advertising, affiliate relationships, or commercial partnerships that may exist on our website or in our communications. This Advertising Disclosure explains how we present promotional content and any financial relationships that could influence the information we provide.
We are committed to maintaining the trust of our clients and website visitors. This disclosure is provided in accordance with advertising standards and consumer protection regulations, including guidelines from the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) in the United Kingdom.
Our primary business model is providing professional consulting services directly to clients. Any advertising or affiliate relationships, if they exist, are secondary to our core consulting practice and do not compromise the independence or quality of our professional advice.
Affiliate Relationships and Partnerships
1. Affiliate Programme Participation
From time to time, we may participate in affiliate programmes or maintain partnerships with third-party service providers, software companies, or business tool vendors. When these relationships exist:
- • Commission-Based Links: Some links on our website may be affiliate links that provide us with a commission if you make a purchase through them, at no additional cost to you
- • Clear Identification: We clearly identify affiliate links and relationships where they exist, typically with disclosure language near the link or content
- • Your Choice: Use of affiliate links is entirely optional, and you are free to source products or services independently
2. Product and Service Recommendations
When we recommend products, services, or tools:
- • We only recommend products or services we genuinely believe may benefit our clients based on professional experience
- • The existence of an affiliate relationship does not influence whether we recommend a particular product
- • We often recommend products and services with which we have no financial relationship
- • Our professional duty to clients takes precedence over any potential affiliate commission
3. Financial Relationship Transparency
Important: When we have a financial interest in a product or service we discuss, we clearly disclose this relationship. If compensation could influence our recommendations, we make this known upfront so you can make informed decisions.
4. No Obligation to Purchase
You are never under any obligation to purchase products or services through affiliate links or partnerships we mention. Our consulting services are entirely independent of any third-party purchases you may or may not make. We provide recommendations as professional guidance, not as sales requirements.
Sponsored Content and Paid Promotions
1. Identification of Sponsored Content
Should we ever publish sponsored content or accept payment for promotional material:
- • All sponsored content will be clearly labelled as "Sponsored," "Paid Partnership," or "Advertisement"
- • We will identify the sponsoring party transparently
- • Sponsored content will be visually distinguished from editorial content
- • Disclosure will appear prominently at the beginning of the content
2. Editorial Independence
Our commitment to maintaining editorial independence:
- • We retain full editorial control over all content on our website
- • Sponsored content does not influence our independent articles or recommendations
- • We reserve the right to decline sponsored content that doesn't align with our values or standards
- • Our professional consulting advice remains independent of any advertising relationships
3. Brand Partnerships
When we enter into brand partnerships or ambassador relationships, these will be disclosed clearly. Any compensation or benefits received in exchange for promotion will be stated explicitly. We only partner with brands and organisations whose values align with our professional standards.
4. Content Authenticity Guarantee
We guarantee that all content on our website, whether sponsored or not, meets our quality standards and provides genuine value to our audience. We do not publish misleading or deceptive content, regardless of financial incentives.
Third-Party Advertising and Networks
1. Display Advertising Networks
We may use third-party advertising networks to display advertisements on our website. These networks may include:
- • Google AdSense: Automated advertising placement based on website content and visitor interests
- • Professional Networks: Business-to-business advertising networks relevant to our consulting sector
- • Direct Advertisers: Occasionally, we may work directly with advertisers who wish to reach our professional audience
2. Behavioural Targeting and Personalisation
Third-party advertising networks may use behavioural targeting:
- • Advertisers may collect information about your browsing behaviour to display relevant ads
- • This may involve cookies and similar tracking technologies
- • You can opt out of personalised advertising through your browser settings or advertising preference centres
- • See our Cookie Policy for more detailed information about tracking technologies
3. Advertising Standards Compliance
All advertisements displayed on our website, whether through networks or direct relationships, must comply with UK advertising standards. We do not knowingly display misleading, inappropriate, or illegal advertisements. If you encounter problematic advertising, please contact us so we can investigate and address the issue.
4. Third-Party Privacy Practices
We are not responsible for the privacy practices of third-party advertisers or advertising networks. These parties have their own privacy policies governing their data collection and use. We encourage you to review the privacy policies of any advertisers whose products or services interest you.
Your Rights and Controls
Control Over Advertisements
You have the right to control your advertising experience. You can block advertisements using browser extensions, adjust your privacy settings, or opt out of personalised advertising through industry opt-out tools.
Cookie Management
You can manage how advertising cookies are used through our Cookie Preferences page or your browser settings. Disabling advertising cookies may result in less relevant advertisements but will not affect your ability to use our website.
Data Collection for Advertising
You have the right to know what data is collected for advertising purposes, how it's used, and to whom it's disclosed. You can request information about data collection by contacting us or the relevant advertising network.
Opt-Out Procedures
You can opt out of interest-based advertising through the Digital Advertising Alliance, Network Advertising Initiative, or directly through advertising platform settings. Visit our Cookie Policy for specific opt-out instructions.
Complaint Procedures
If you have concerns about advertising practices on our website, please contact us. You can also file complaints with the Advertising Standards Authority (ASA) if you believe advertisements violate UK advertising standards.
Revenue and Financial Relationships
To provide complete transparency about our business model and potential conflicts of interest:
Primary Revenue Source
Our primary source of revenue is direct payment for professional consulting services from clients. This is our core business and represents the majority of our income.
Supplementary Revenue
Any revenue from affiliate relationships, advertising, or partnerships is supplementary and does not compromise our professional independence or the quality of advice we provide to clients.
Independence Commitment
We maintain professional independence in all client engagements. Commercial relationships do not influence the consulting advice we provide, which is based solely on our professional judgement and your specific needs.
No Hidden Incentives
We do not receive undisclosed compensation for recommendations made during consulting engagements. Any financial relationships that could influence our advice are disclosed openly to clients.
Updates to This Disclosure
We may update this Advertising Disclosure from time to time as our business practices evolve or as new advertising relationships are established. When we make significant changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this disclosure periodically to stay informed about how advertising and commercial relationships may affect the content you see on our website. Your continued use of our website following changes to this disclosure indicates acceptance of those changes.
Regulatory Compliance
This Advertising Disclosure is provided in accordance with:
- • ASA Advertising Codes: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code)
- • CMA Guidelines: Competition and Markets Authority guidance on online advertising and endorsements
- • Consumer Protection Law: Consumer Protection from Unfair Trading Regulations 2008
- • GDPR Requirements: Data protection regulations regarding use of personal data for advertising
Questions About Advertising
If you have any questions about our advertising practices, commercial relationships, or this disclosure, please don't hesitate to contact us. We are committed to transparency and will address any concerns promptly.